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01 Travel and Lifestyle UGC

SAI Lagoon Maldives by Curio, Kuda Villingili Resort, The Palm Resort, The Dorchester, The Hoxton

I create travel content that captures both the aesthetic and the experience of a destination. From hotel collaborations to self produced trips, I lead concept, shoot, and edit, building narratives that make people want to go.

SAii Lagoon Maldives by Curio

Kuda Villingili Resort

The Palm Resort

The Hoxton Williamsburg

Kuda Villingili Resort

02 Talent Direction

OTO Wellbeing, Vogue, Ralph Lauren,
Longchamp, Orveda

Working directly with talent, I write the scripts, coach on camera, direct the shoot, and deliver the final edit. Every piece is built around how the talent actually communicates, not how a brief is written. That is what makes content feel real.

Omorovicza x Kathleen Baird Murray

Christine Quinn The Fashion Awards

Sarah Harris x Ralph Lauren

Honey Sweet Elias x Longchamp

Sarah Harris x Orveda

03 Brand and Commerce

Harvey Nichols, Clinique, Vogue

Repeatable formats built to outperform one off
campaigns. From in store shopping content to commerce series that blend entertainment with conversion, the goal is always a franchise the audience comes back for, not a single post.

Sarah Harris x Harvey Nichols

Julia Hobbs x Harvey Nichols

Naomi Elizee x The Tip-Off

Bob Beauté x Harvey Nichols

Kathleen Baird-Murray x Clinique

04 Editorial

Vogue

An inside look at how a magazine actually gets made, plus fashion week told from inside the room. Members only programming and social first coverage that opened up access usually kept behind closed doors, without making it feel any less exclusive.

Anna Wintour Editour’s Leter

Sherri McMullen’s Career Secrets

You Asked Us with Naomi Elizee

Edward Enninful’s Editor’s Letter

The Get Street Style

05 Event Storytelling

The Dorchester, Vogue

I document an event rather than just capture it. The work is about finding what most people in the room miss, the detail, the in between moment, the angle that gives a launch or a red carpet its own point of view instead of a generic recap.

The Dorchester x La Double J Launch

The Dorchester Penthouse Pavillion

Vogue World Watch Party

The Dorchester Oliver Messel Suite

The Dorchester x JJ Martin

06 Livestream

Vogue

I have directed and produced live broadcasts for Vogue, including The Day After The Met Gala and The Tip-Off livestream series. Live content leaves no room for a second take, so every run of show is planned in detail before a camera goes live.

The Day After The Met Gala Live

The Tip-Off Live

Joris Hendrik